Project LinkedIn: Week 2 – Beefing Up Your Profile!


Week 2 Course Outline

Level 1 – Beefing Up the Profile
1. Your URL
2. Experience
3. Education
4. Photo
5. Skills

Level 2 – Search Demystified – How You Appear in Search
1. You, Searched
2. Be Found

Level 3 – What Your Profile Photo Says About You
1. The Perfect Size
2. Photo Translation


Let’s go!


Level 1 – Beefing Up the Profile

ONE MORE TIME: Don’t share your profile link until you complete it. Next week! I promise!

Edit – your new best friend.


Here’s a rough outline of the sections we are going to edit today!


1. Your URL

Click “Edit” right next to that long, ugly URL. We’re going to fix it, pronto.


Click “Customize your public profile URL”.


Define that URL!

Best practices: StevenWakabayashi and SWakabayashi

Worst practices: nicknames, numbers indicating your birth year, numbers in general… anything unprofessional!



Now your URL is beautiful!

2. Experience

Get ready – this is the bulk of your profile.

Bust out those resumes like I warned you last week.


Fill it out!

Tip: Link that company name with the drop-down! It will put you in your employer’s network and bring you up as a relevant result when you have future employers searching within the company. This is actually a big deal, so make sure you do it!


3. Education

Stick that diploma in your profile!


I’ve seen some of my connections omit their class year. This might be great if you are a new graduate with many years of work experience.



4. Photo

Before you upload the photo – See what your photo says about you in Stage 3 below!



5. Skills

This is a totally new section of LinkedIn where you can be endorsed by your connections on “skill” keywords.

Think before you enter.

Stick a couple in before other connections can “recommend” you skills. This is why you should complete your profile before adding connections. You want to convert as many skill recommendations as you can to your everlasting profile.


I used to have every skill up here – Photoshop, Illustrator, even Microsoft Word.

Do I need each one endorsed? No. Did I have them removed? Yes. Unfortunate click conversion loss? Yes.

Save yourself the time and energy and find great profile keywords.

Limit it to 10. Anything more than 10 get clumped in paragraph format.



Level 2 – Search Demystified – How You Appear in Search

1. You, Searched

How do you appear in search results?


Let’s use this to our advantage.

2. Be Found

Everything at the top of your profile is editable. You have 3 fields to edit:

  1. Name
  2. “Tag” line
  3. Location & Industry


  1. Name
    Keep it professional
  2. “Tag” line
    Catchy and descriptive about what you do.By default, it is your current job: “JOBTITLE at JOBLOCATION”. Change it! Be ordinary!
    Best practices: Bullet points of what you do or your key skills
    Worst practices: inspirational quotes and status updates (this is not Facebook)
  3. Location & Industry
    Your location and industry of practice – take your time here! Employers can filter their results by both these fields.


Use your knowledge to your advantage. Place yourself in the right spot to be searched.


Level 3 – What Your Profile Photo Says About You

1. The Perfect Size

Minimum: 80 x 80 pixels.
Maximum: 500 x 500 pixels.

What to do? Use the maximum dimension.

Why? Nothing is more disappointing than clicking a photo and getting a smaller image. I’m cringing.

2. Photo Translation

Let’s take 3 different photos and analyze it like a pro.


Typical Graduation Photo


What you think you look like: I’m a new graduate! Look at how far I’ve come!

What you look like to employers: He’s a new graduate! Entry level positions, on the house.

One interview I attended went into deep discussion about how relevant my work experience was in college.

Whether you worked 1 hour a week to 40 hours a week on top of your classes – this employer didn’t consider my college jobs as “real” industry experience. Definitely avoid tagging yourself as the new graduate. Sadly, you will only blend in with the other unexperienced college graduates.


Typical Random Cropped Photo


What you think you look like: I look good. Ignore my friend on the left! At least it’s better than nothing!

What you look like to employers: Didn’t bother taking time to be a professional? Won’t consider you a professional until you do it!

This is the case when I will stress- a bad photo will harm you.

First impression is everything. The more exposure your poor photo, the more others will recognize you as the (reference above) “tank top boy”.


Professional Photo


This took a couple hours in the park. How easy was that?

Call up your photography friends and give them a present in return.

Curtesy of my friend, Liz Ehlers. (Visit her site! She’s amazing.)


Who are you?

How do you want to be portrayed?

The first impression is what counts the most. If you need to schedule in a time for a headshot do it. This is a huge investment you can use for the next few years. Take the time!


Thoughts for the Week

Next week, we begin adding your connections!

Begin thinking about the network you want to be surrounded by.

Who inspires you?

Who inspires your work?

What blogs do you read?

How do you keep up in your industry?

Remember, LinkedIn is an investment worth spending your time on. Don’t let yourself burn out – keep going! Stop when you need to and take a break.


Phew – another week under our belts.

Let me know what you think. Send me your comments!


Until next week, my weekend warriors!